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SmartTrust Empowers SONOFON's Corporate Mobile Customers.
SONOFON is looking to leverage the largely unexploited corporate customer sector following a deal with SmartTrust. SONOFON has become the first operator to select the recently launched SmartTrust Corporate Application Package, designed to maximize value for corporate customers and increase service revenues by offering value added services (VAS) tailored specifically to their voice and data needs.
Corporate customers account for 20% of Western Europe's subscriber base yet they generate over 50% of all service revenues. Despite such importance, VAS for corporate customers fall far short of those offered to the consumer market. SmartTrust has looked to address the shortage, offering operators the tools required to help corporate customers manage their own costs and SIM-based applications across their entire user base. Such applications may include access to internal applications and data and even integration with web services to deliver live online data feeds.
"Service differentiation for the corporate market is predominantly fought over price and discounted calls. However, the consumer market has shown that users are also genuinely attracted to services that add real value, something many operators have overlooked," explains Lars Irenius, Sales Director for Nordic and Eastern Europe at SmartTrust. "When you combine the sector churn rate with the fact that subscriber acquisition costs are double that of a prepaid consumer you begin to realize the importance of the sector. SONOFON is one of the first to understand that there is more that can be done to reduce this churn and increase service revenues than simple price wars."
Using SmartTrust's solution, corporate customers are offered tools that provide web-based administrative interfaces for individual or group-wide handset and SIM management. For the first time, corporate customers can manage their own services and control mobile phone usage and cost, corporate applications and phone books on the mobile device.
"Corporate Provisioning provides a perfect means for introducing new areas of service to our corporate customers," explains Steen Høgh, Market Director at SONOFON. "Corporations can now have tailored services that are always available, accurate data from internal applications and a far superior method of managing costs internally."
With only one request by the company administrator, all company phones can be simultaneous updated with new applications and data, including the complete corporate phonebook and enterprise data integrated from existing network applications such as the CRM system. Running on top of SmartTrust's Delivery Platform and WIB technology, the handset can also be integrated with Web Services to allow live access to data and applications.
"We have achieved something that up to now has only been available, if available at all, through expensive integration projects. To many, the idea of VAS for the corporate market has been limited to dedicated service representatives, discounted billing plans and online billing information. With growing competition in this market sector, such services are simply no longer enough," finishes Steen.
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